Insights
Insights
Frameworks, analysis, and perspectives on product analytics in the AI era.
Why Most AI Startups Measure the Wrong Activation Metric
The activation metric that worked for SaaS doesn't translate to AI products. Here's how to find the one that actually predicts retention.
Read more →Your AI Product's Retention Curve Is Lying to You
Blended retention curves hide the behavioral segments that matter most. Here's how to decompose them into actionable intelligence.
Read more →Dashboards vs Decision Systems: The Distinction That Defines Analytics Maturity
A dashboard tells you what happened. A decision system tells you what to do about it. Most organizations are stuck on the wrong side of that line.
Read more →